About Strands of Beauty

Strands of Beauty is all about the professional experience of the art of hair braiding. Our brand consist of training specific salons, master salons, and Strands of Beauty Institute of braiding and beauty business development. Our team has completed extensive and comprehensive training to provide the best quality of service and protective braids techniques available.  

About Our Leadership

Ethena is an American master braider with over 100,000 hours of installing protective style techniques such as Tree Braids, Crochet Braids, Weaves, and creating pop-up shops all over the Southeast United States.  She is the founder of Ethena Braids and Strands of Beauty. She has owned and operated Strands of Beauty Salons since 2007.   Ethena perfected her braiding skills in 2012 during hands-on training at the Kaneshie Market Complex in Accra, Ghana (West Africa). She has been an instructor for several years at the Bronner Bros. International Hair and Beauty Show, Miami Beauty Expo, and provides training and mentorship for other braiders and rising beauty business professionals. 


Hailing from Atlanta, Ga, she expanded the brand west to Phoenix, Arizona, and Las Vegas, Nevada. After serving as the Chief Operating Officer for over a decade, being at the helm of operating ten (10) brick & mortar salons including eight military and two civilian salons, four pop-up shops and mobile braiding services spanning eight (8) states. Ethena is excited to continue expanding the team to more cities and enhancing the beauty of their clients.

Strands of Beauty provides protective hair services that are fast, convenient, and affordable. They specialize in protective styles such as Tree Braids, Crochet Braids, Tape Extensions, Braided and Braid-less sew-ins, Box Braids, Cornrows, Weaves, and Full Lace Wig installations.  


Ethena and other regional managers personally recruit, mentor, and train teams of braiders still in operation in Atlanta, Orlando, Charlotte, Phoenix, Las Vegas, the Washington DC Metro area. 


As always, Ethena is devoted to the health of each client's natural hair while providing excellent customer service in a safe and friendly environment. You will receive beautiful braids that are "done right, not tight!©"  

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Strands of Beauty/Ethena Beauty Provides Mobile and In-Suite and pop-up shop appointments in the following cities

Orlando, FL

Washington DC Metro Area

Atlanta, GA

Las Vegas, NV

Phoenix, AZ



Appts available 5am-8:30pm

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