About Ethena PROFIT
Doing it right, not tight since 2007.
One of the Original Creators ofTree Braid Extensions
Hailing from Atlanta, Ga, Ethena is an American master braider with over 100,000 hours of installing protective style techniques such as Tree Braids, Crochet Braids, and hair extensions. She specializes in clients with alopecia and/or thinning and is one of the few original creators of the Tree Braiding technique which started in Atlanta, Ga in the year 2000. Her background in law enforcement and emergency preparedness along with phenomenal management training in customer service from Nordstrom ,laid the foundation for her stamina and drive. Part of her ambition also comes from her father, a former NFL first round pick running-back & Louisiana sports hall of famer whom along with her mother a youth minister, guided and encouraged her to listen to GOD and create her own world.
Ethena started braiding hair in 2007 while serving full time as a police officer. She perfected her braiding skills in 2012 during hands-on training at Atta's braiding saloon at the Kaneshie Market Complex in Accra, Ghana (West Africa). There she worked in a Ghanian braiding salon for no compensation, only for the opportunity to braid on the land of her ancestry and perfect her skills. The experience was life changing.
In 2013 Ethena turned Strands of Beauty into a franchise and soon after was awarded eight (8) military contracts for hair salons in three states. In 2018, she closed the salons and took a sabbatical.
In 2019 after a divorce, she revived the brand and expanded west to Phoenix, Arizona and Las Vegas, Nevada. During this time she. created a pen name: Nzinga Mutuba (after her favorite character in the hit show Jacob's Cross) and her Ghanian Ancestry. She became an adult content self published author & co-author, writing eight (8) books and launching Ethena's Play Pen Podcast. Her ninth book, a memoir and Guide is set to release in Winter of 2021.
After serving as the Chief Operating Officer for over a decade, being at the helm of operating ten (10) brick & mortar salons including eight military and two civilian salons, four pop-up shops and mobile braiding services spanning eight (8) states, Ethena is excited to continue expanding the team to more cities and enhancing the beauty of their clients.
Her focus is on taking care of her clients, writing, hosting her podcast, and building the Strands of Beauty Institute.
She has been an instructor for several years at the Bronner Bros. International Hair and Beauty Show, Miami Beauty Expo, and provides training and mentorship for other braiders and rising beauty business professionals through her own institute.
She is a mother of two lovely daughters, an author, podcast host (Ethena's Play Pen), and the founder of Ethena Braids, Strands of Beauty, LLC, The Strands of Beauty Institute of Braids and Beauty Business Development, The Strands of Beauty Hair Co. , and The Greatness International Hair & Beauty Show (Ghana). Ethena has a bachelor's degree from Arizona State University along with several certifications and licenses.