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Los Angeles | Portland | Las Vegas | Phoenix | Atlanta | Tampa
®
Shop the professional hair behind thousands of
flawless Strands of Beauty installs since 2006.
The Authority on
Tree Braid Hair

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LOVED BY CLIENTS & BRAIDERS
TRUSTED SINCE 2006
BEAUTIFUL HAIR SHOULDN'T COST A PAYCHECK ™️
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WORLDWIDE SHIPPING
TRUSTED BY THOUSANDS
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PREMIUM QUALITY PROFESSIONAL GRADE

THE HAIR
BEHIND
BEAUTIFUL
TREE BRAIDS ™️
✔︎ Designed for
Tree Braids
✔︎ Also perfect for boho, knotless, crochet and other extension braid styles
✔︎ Lightweight Natural Movement
✔︎ Long Lasting Beautiful Results
The Ethena Experience
This is not a
traditional salon visit
The Ethena Experience™
More than a hair appointment — it’s an experience.
At Strands of Beauty, beauty is more than how you look — it’s how you feel.
The Ethena Experience™ is our signature luxury offering, created for women (and the people who love them) who want more than a salon visit. This is personalized pampering, elevated beauty, and unforgettable moments — all thoughtfully designed around you.
Whether you’re celebrating a birthday, anniversary, girls’ getaway, self-care weekend, special occasion… or simply choosing yourself… The Ethena Experience turns beauty into an event.


Choose your experience:
❤️ Ultimate Date Night™
Reconnect, relax, and reignite romance.
Includes luxury hair service, premium products, romantic touches, and optional add-ons like rose petals, ambiance styling, and our signature Spice Box™ couples game designed to keep the grass greener on your side.
Perfect for:
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anniversaries
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surprise date nights
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proposals
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apology gifts
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“just because” moments
✨ Beauty Staycation™
Escape without leaving town.
A beauty-focused getaway experience featuring hair, pampering, luxury upgrades, and curated touches that make you feel like the queen of your own story.
Perfect for:
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birthdays
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girls’ weekends
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bridal pampering
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solo resets
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luxury self-care
🕊 Self-Care Experience™
Quiet luxury. Personal renewal.
For the woman pouring into everyone else — this is your turn.
Includes restorative beauty services, scalp care, wellness touches, premium products, and peaceful pampering designed to help you slow down, breathe, and leave feeling refreshed, beautiful, and renewed.
Perfect for:
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burnout recovery
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milestone moments
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post-breakup glow-ups
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confidence resets
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“I deserve this” days
Available in select cities.
Private, hotel, in-home, and curated appointment settings available.
What all Ethena Experiences include:
✔ Signature beauty service
✔ Premium hair options available
✔ Gifted luxury touches
✔ Personalized upgrades
✔ Content/photo moment options
✔ Concierge-style booking experience
Who We Are
Our staff is comprised of Braiders-in Training, Trainers, and Master Braiders. Our Braiders.
Our Braiders- in- Training have completed a comprehensive and extensive training course comprised of:
- Classroom Courses & Quizzes
- Practical Hands-on Training and Coaching
Their work is supervised and coached to ensure proper technique and quality for our clients.
Our Trainers are extensively experienced in all braids techniques. They have first hand knowledge and experience in Strands of Beauty Culture and policy.
Our Master Braiders train our trainers and have thousands of hours in braiding and braid curriculum development.
























