Strands of Beauty is a Black Owned (African American)  beauty company specializing in maintaining healthy hair throughout braids. Our team consist of professional hair braiders who have a passion for braids and whom have completed an extensive training class at Strands of Beauty.  The Strands of Beauty way is all about focusing on the health of the hair through protective braid styles. " We do it right and not tight" is our motto and daily practice.  


Ethena is the founder of Strands of Beauty. She is an American master braider with over 100,000 hours of installing protective style techniques such as Tree Braids, Crochet Braids, Weaves, and creating pop-up shops all over the Southeast United States.  She has owned and operated Strands of Beauty Salons since 2007.   Ethena perfected her braiding skills in 2012 during hands-on training at the Kaneshie Market Complex in Accra, Ghana (West Africa). She has been an instructor for several years at the Bronner Bros. International Hair and Beauty Show, Miami Beauty Expo, and provides training and mentorship for other braiders and rising beauty business professionals. 


Hailing from Atlanta, Ga, she expanded the brand west to Phoenix, Arizona, and Las Vegas. After serving as the Chief Operating Officer for over a decade, she was at the helm of operating ten (10) brick & mortar salons including eight military and two civilian salons, four pop-up shops and mobile braiding services spanning eight (8) states. Ethena is excited to continue expanding the team to more cities and enhancing the beauty of their clients.

Strands of Beauty provides protective hair services that are fast, convenient, and affordable. They specialize in protective styles such as Tree Braids, Crochet Braids, Tape Extensions, Braided and Braid-less sew-ins, Box Braids, Cornrows, Weaves, and Full Lace Wig installations.  


Ethena and other regional managers personally recruit, mentor, and train teams of braiders still in operation in Atlanta, Orlando, Charlotte, Phoenix, Las Vegas, the Washington DC Metro area. 


As always, Ethena and the team is devoted to the health of each client's natural hair while providing excellent customer service in a safe and friendly environment. You will receive beautiful braids that are "done right, not tight!©"  

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Click the below button to book an appointment. If you do not see the service  and or time you'd like, call or text the salon at



Tree Braids

Crochet Braids

Box Braids

Men's Braids

Locs & Twist


Sew- In


Upcoming Events

  • So You Think You Can Braid AUDITIONS
    Wed, May 05
    May 05, 7:27 PM – Jul 05, 7:26 PM
    Do you have what it takes to wear the crown of Greatness? Are you the fastest and most creative braider in your city? Enter for your chance to compete for the Greatness Majesty of Fantasy Or The Greatness Majesty of Speed & Precision (fastest braider) contest. Complete the registration form and subm
  • So You Think You Can Braid? Braid Battle
    Mon, Jul 26
    YouTube Live and Facebook Live
    Jul 26, 6:30 PM – Jul 27, 8:30 PM
    YouTube Live and Facebook Live, 290 Hilderbrand Dr, Atlanta, GA 30328, USA
    Calling all braider from coast to coast! This is the ultimate Braid Battle where hair braiders from coast to coast compete for the title of Greatness Majesty of Fantasy and Greatness Majesty of Speed & Precision (faster braider). Watch live performances from up and coming Indi artists, and receive s
  • The The Greatness International Hair & Beauty Show
    Jul 15, 2022, 12:00 AM EDT – Jul 20, 2022, 11:59 PM EDT
    Accra, Accra, Ghana
    This is the cultural experience of a lifetime. Finally, this is your opportunity to see one of the most beautiful parts of Africa with group of likeminded people. Especially, This 5 day cultural event is all about beauty and business. We will have a welcome ceremony, follow by a two day hair beauty.

Greatness Hair